However, the capabilities of CRM systems can range widely, with varying levels of functionality for sales, marketing and customer support. Many are seeking to upgrade from basic email marketing or contact management systems. With the growing number of affordable, Web-based products on the market, more and more small businesses are looking for customer relationship management (CRM) software to manage interactions with both current and prospective customers. CRM systems offer tools for sales, marketing and customer support. Small Business CRM software is a tool for small businesses who need to manage interactions with both current and prospective customers.
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